Showing posts with label Academic Libraries. Show all posts
Showing posts with label Academic Libraries. Show all posts

Friday, November 14, 2008

Library Marketing in Selected Academic Libraries in Metro Manila : A Basis for a Strategic Plan for St. Jude College Library, Manila

Researcher: ROSALIE B. BALBIN

Course: Master of Arts in Library Science

School: University of Santo Tomas, Philippines

Subject Area: Academic libraries, Library marketing, Strategic planning

Year of Graduation: 2008

Abstract:
In an age of complex higher education environment and rapid technological advancements, the need to market the library effectively has become essential. Academic libraries may have enjoyed the monopoly in providing information resources and services to students and faculty in the past, but today, users have a variety of options available to meet their needs instantaneously. With changing user expectations, academic libraries must move beyond the traditional service model to remain viable and be able to function competitively in this environment in order to survive and grow (Adams and Cassner, 2000). The use of marketing techniques to identify appropriate products (services, programs and materials) and to evaluate the effectiveness of these services assures that library services offered will be wanted and valued by the clients (Bushing, 1995).

One of the management tools that is now being used by academic libraries is strategic planning. A strategic plan provides a structure in analyzing current and future opportunities and challenges an organization faces. It anticipates problems, creates a library-wide awareness and ensures that everyone in the organization is working towards achieving a common goal. Strategic planning focuses on the broad issues of an organization, allowing libraries to be able to anticipate and respond to environmental changes in a timely manner.

Using descriptive survey method, the study aims to assess the library marketing strategies of selected academic libraries in Metro Manila in terms of the 4Ps that make up the marketing mix, namely, product, price, place and promotion. Perceived effectiveness of these strategies by respondent students and faculty members was measured and tested using ANOVA and independent T-test. Findings culled will then serve as the basis in the formulation of an effective strategic library marketing plan for St. Jude College Library, Manila.

Sunday, November 2, 2008

An Analysis of the Usage of the Jose Rizal University Library Collection A Basis for Further Development

Researcher:EDITHA P. AGENA

Course: Master of Arts in Library Science

School: University of Santo Tomas, Philippines

Subject Area: Collection Development

Year of Graduation: 2008

Abstract:

An academic library is said to be the heart of an institution. It plays an important role in the teaching and learning process for both faculty and students. The success of one's library is determined by the strength of its library collection and the extent of use made by its clientele. In building the library collection, Acquisition librarians follow specific steps and procedures based on the collection development policy supporting the mission and vision of the institution. The study shows a comparative analysis of the collection development and the usage of JRU library in three years (SY 2004-2007). This study is designed to assess the usefulness of the JRU library collection to an extremely important user group like faculty and students. The purpose of this analysis is to determine the quantity and quality of the collection.


Tuesday, May 1, 2007

Development of a Procedural Manual for Selecting and Acquiring Subscription Databases for Private Academic Libraries

Researcher: LOURDES DC ROMAN

Course: Master of Arts in Education Major in Library Science

School: Philippine Normal University

Subject Area: Online Databases

Year of Graduation: 2007

Monday, December 12, 2005

Economics of Scale in Academic Libraries of the University of the Philippines Diliman

Researcher: NEVILLE C. CATAYLO

Course: Master in Library and Information Science

School: University of the Philippines, Quezon City

Subject Area: Academic Libraries

Year of Graduation: 2005

Statement of the Problem
The study examines scale economies in the U.P. Diliman academic libraries using two year cross-section pooled data on 26 libraries.

Methodology
The data was fitted into a cost function under a natural log linear model. Two collection outputs, nine service outputs and a dummy variable were included in the cost function. The choice of variables was intended to reflect library operations.

Findings
The study finds that significant economies of scale exist in the UP Diliman libraries with the sum of regression coefficients being equal to 0.64. The regression model explains 80.4 percent of the variation of total cost. The results show that the volumes held and circulation to be very important aspects of the UP library network and essential measures of library performance. The results also show a fairly strong association between total cost and the usage of Filipiniana materials, periodicals, audiovisuals and group presentations. The serials collection, as measured by the number of serial titles, the use of reserve materials, newspapers and the provision of reference services are not found to be significant contributors to the cost of UP Diliman Libraries. The results point to a set of economic factors that could assist in the analysis prediction of future performance of the UP Diliman Libraries. These results of the regression analysis may also be used for library management, operational planning and budget preparation, among others.

Wednesday, July 6, 2005

An Assessment of the Nueva Vizcaya State University Main Campus Library: Towards Library Information Storage and Retrieval Services Development

Researcher: EMMA RUTH G. FRONDA

Course: Master of Arts in Education major in Library Science

School: Saint Mary's University, Philippines

Subject Area: Academic Libraries-Nueva Vizcaya

Year of Graduation: April 2005

Introduction
The challenge to librarianship is to motivate and encourage wider and deeper reading of books and to make these other resources available to meet the growing demands both for an intellectual and cultural frame of reference and for specialists' information. It is important for any institution of higher learning to improve its ability to chart its direction in the foreseeable future in order to contribute better to the development of the entire academic community. There is a need to institute a systematic guide by which its programs and all the necessary resources support college programs.

Statement of the Problem
This study was conducted to provide an empirical basis for a five-year Library Information Storage and Retrieval Services Development Plan for Nueva Vizcaya State University Library. It also evaluated the extent of the problems encountered regarding the different content areas of NVSU library. To achieve this goal, the study pursued the following: (1) determined of the NVSU Library in the following aspects as assessed and evaluated by the students, faculty, and librarians: (a) Administration, (b) Personnel, (c) Collection/Holdings, (d) Services and Utilization of the Library, (e) Physical Set-up and Facilities, (f) Financial Support, (g) Linkages: (2) determined the profile of the users: (3) described the librarians' information technology capability: (4) drew the information technology resources profile of the University; (5) identified and described the problems commonly encountered in the library in terms of the seven (7) aspects; and (6) developed a Library Information Storage and Retrieval Services Development Plan for NVSU Main Library.

Methodology
The study made use of descriptive-survey method. Data were extensively drawn using a survey checklist based from the new instrument of the Accrediting Agency of Chartered College and Universities in the Philippines (AACCUP, 2002). Mean scores and standard deviation were used to describe the status of the NVSU Main Campus library and the problems encountered in the use of the library along the different content areas or aspects. A modified six-point scale was to describe the numerical and descriptive rating of the different content areas, while a modified four-point scale was used in the problems encountered. The respondents of the study included 30 students, 30 faculty and seven librarians of the University Main Library . The student and faculty respondents were purposively selected from among the regular users of the library. The librarian-respondents constituted a total enumeration of all librarians of the University Library.

Findings
1.Status of the NVSU Main Campus Library. Based on the documentary data, the NVSU Main Campus Library generally complied with the requirements as prescribed by the AACCUP. All the seven content areas or aspects were rated very good which meant that the provisions were moderately extensive and functioning very well.
2. Profile of the NVSU Main Campus Library Users. The College of Education had the highest student population in the University, and among the curriculum year level, first year students constitute the bulk of the enrollment, both during the first and second semester. The Reference Section, Filipiniana Section, and the Circulation Section had more users during the first semester of SY 2003-2004, as compared to those of the second semester of the same school year, The Periodical Section and the Graduate School library had more number of users during the second semester than in the first semester.
3. Librarians' information technology capability. The librarians had capabilities to use word processing program. Their knowledge on other application software was very limited.
4. Information technology resources of the University. Only 19 computer units were available for faculty members' use. These were distributed in the seven colleges/academic units of institute. More than 80% of about 204 faculty members were considered computer literates, having various levels of computer knowledge.
5. Problems encountered in the NVSU Main Campus Library. The problems encountered by the users of the NVSU Main Campus library along the seven content areas or aspects were described as encountered up to a little extent, meaning these problems were seldom encountered. From the different problems presented, two came out to be moderate in extent. These were the following: limited quantity of books and library materials, and non-replacement or non-repair of old and/or torn books, journals or magazines. These two problems were under the area of library collection/holdings.
6. Proposed NVSU Main Campus Library Information Storage and Retrieval Services Development Plan. Two priority areas are given emphasis in the plan. One is the setting up of electronic sources where on-line access of library materials and the use of CD-ROMs are available. The other areas is the interconnection of the NVSU library to the PHNET and the Internet to have immediate access of up-to-date information and knowledge. Under these connectivity, electronic mailing, file transfer, information search and retrieval, and remote login can be possible.

Conclusions
On the basis of the results of the assessment made on the status of the NVSU Main Campus Library based on AACCUP standards, the following conclusions were drawn:
1. The NVSU library has tired to cope up with the standards prescribed by AACCUP. But the need for state-of-the-art computers, multi-media and audio-visual equipment is very evident. During the last three years (2001-2003), no amount was allocated for the procurement of multi-media equipment.
2. the collections of the NVSU Main Campus Library, especially journals, needed in the different areas of concentrations or disciplines is very minimal.
3. The linkages of the NVSU Main Campus Library, particularly foreign, are not sufficient.
4. The librarians are qualified and licensed but their information technology capability is relatively low. Further more, they do not academic ranks.
5. The information technology resources of the University, especially among the different colleges are wanting.
6. The most pressing problems encountered by the NVSU Main Campus Library users are the limited quantity of books, and other library materials, and the dilapidated state of existing books, journals and magazines.
7. The NVSU Main Campus Library has not yet started any automation and/or computerization activities on holdings.

Recommendations
1. Computers. Multi-media and audio-visuals equipment / facilities should be immediately procured. The University should allot annual budget for this purpose.
2. Additional journals, particularly foreign issues / editions, needed in the different areas of concentrations / disciplines should be subscribed by the NVSU Main Campus Library.
3. Networking and linkaging with other research agencies and institutions, particularly those based or operating abroad, must be extensively established to increase the foreign source of library materials like journals, research bulletins and the like.
4. The librarians should be obliged to increase their information technology capabilities. The University must allot funds for their formal and/or informal training on computer applications in library operations.
5. The librarians should be allowed to hold academic commensurate to their education and other qualifications.
6. The computer needs of the faculty members should be addressed by procuring additional computer hardware and licensed computer software to be distributed to the different colleges or units. These computers, if possible should be linked up with the Internet facilities of the Institute and to the library for on-line access of library resources.
7. The quantity of books, particularly the professional textbooks, should be increased and the edition must be the most recent ones. Regular repair and replacement of torn and old issues should be carried out.
8. The library should start automation and computerization immediately. It should have new computer units that are connected to the Internet or PhilNet for on-line access of NVSU Main Campus Library holdings and the collection of other Institutions.

Sunday, December 12, 2004

A Proposed Ateneo Libraries Purchasing Consortium: A Feasibility Study

Dizon, Fernan R (2004). A Proposed Ateneo Libraries Purchasing Consortium: A Feasibility Study. Unpublished Master’s Thesis. University of the Philippines, Diliman, Q.C.

Introduction

Libraries in developing countries, like the Philippines, have to find ways and means to maximize their meager book budgets. However, the increasing costs of books, together with the devaluation of Philippine peso, only made the situation worse. Forming a library-purchasing consortium is the key in facing these challenges.

The Problem

This stud aimed to determine the feasibility of establishing a purchasing consortium for the Ateneo libraries. This study was conducted to identify the possible benefits of forming a library-purchasing consortium and to ascertain whether the different Ateneo academic libraries are purchasing books at publisher’s list price.

Methodology

The study was limited to books published abroad and purchased through foreign or local book sellers. Library directors and an acquisitions librarian from five Ateneo academic libraries namely, Ateneo de manila, Ateneo de davao, Ateneo de Naga, Ateneo de Zamboanga, and Xaxier University, served as respondents for this study.

Findings

This study determined that most of the Ateneo academic libraries acquire foreign books from local and foreign book vendors and publishers; that most of the Ateneo academic libraries are not satisfied with the number of books they purchase annually; and that most of the Ateneo academic libraries do not pay the actual publisher’s list price of books purchase. Some forms, guidelines, and procedures were provided to help the respondents in starting a library-purchasing consortium.

Sunday, May 4, 2003

Development of a Prototype Multimedia Center for Private Academic Libraries in Metro Manila

Researcher: PURITA P. USON

Course: Master of Arts in Education Major in Library Science

School: Philippine Normal University

Subject Area: Media Center

Year of Graduation: 2003

Saturday, May 3, 2003

Development and Validation of Interlibrary Loan Program for Selected Academic Libraries in Cavite

Researcher: ROSALINA A. SORIANO

Course: Master of Arts in Education Major in Library Science

School: Philippine Normal University

Subject Area: Academic Libraries

Year of Graduation: 2003

Thursday, February 2, 1995

The Fund for Assistance to Private Education [FAPE] - Filipiniana Assistance Program for Private Schools Libraries: An Assessment

Researcher: LIGAYA JAVIER FAJARDO

Course: Master of Arts in Library Science

School: Centro Escolar University, Philippines

Subject Area: Collection Development

Year of Graduation: 1995

Saturday, December 18, 1993

The Inter-Institutional Consortium (I-IC) Processing Center, 1981-1991: A Performance Audit

Researcher: PERLA TORRES GARCIA

Course: Master of Library Science

School: University of the Philippines

Subject Area: Academic Libraries, Resource Sharing

Year of Graduation: 1993

Statement of the Problem
The efficiency and effectiveness of the Inter-Institutional Consortium (I-IC) Processing Center were studied in its ten years of operation (1981-1991), in terms of the implementing processes and products within the context and input components. The I-IC Processing Center is a cooperative, centralized cataloging project of libraries of five institutions of learning, namely: 1) De La Salle University; 2) Philippine Christian University; 3) Philippine Normal University; 4) St. Paul College, Manila; and 5) St. Scholastica’s College.

Methodology
Analysis of extant documents and the descriptive survey method were used to gather data. The efficiency of the Center was determined by comparing the completion of cataloging output with the required monthly output of five hundred book titles. The physical flow of the processing and the specific cataloging procedures were described and illustrated in flowcharts. The effectiveness of the Center was measured according to the extent of use of the union catalog and cataloging tools by the cataloging staff of the member libraries.

Findings
1. The Center was found inefficient in the delivery of its cataloging service as indicated by the slow turnaround time of books processed. It was able to process on the average 149.91 titles a month against the target of 500 titles a month.

2. The highest cataloging support was given to PCU Library.

3. The Center was found ineffective in performing its cataloging function as reflected by great number of quality catalog records produced. Only 10 percent of the records was found to be incomplete and 15.9 percent was found inconsistent.

4. The budget performance of the Center showed its incapacity to sustain itself in its cataloging function. A total deficit of P13,275.32 was accumulated by the end of the tenth year of operation of the Center.

5. Despite availability of the union catalog either in card format and computerized format, access to and use of it by the cataloging staff of the consortium was not fully maximized.

Tuesday, December 7, 1993

Factors Related to Mutilation and Theft of Library Materials in PAASCU-Accredited (Level III) Colleges and Universities in Metro Manila

Researcher: EMERLITA C. RODIS


Course: Master of Library Science


School: University of the Philippines


Subject Area: Academic Libraries, Collection-Security measures


Year of Graduation: 1993


Statement of the Problem

This paper systematically examines the library and academic factors, perceived by students, that possibly influence theft and mutilation of library books and other materials.


Methodology

The 318 subjects of the study who were selected at random were enrolled in the accredited academic departments of eleven schools and universities in Metro Manila which are PAASCU accredited (Level III). They were requested to answer the structured questionnaire prepared for the purpose. Interviews were also conducted with some willing respondents. This research is essentially descriptive and analytic in approach. It made use, to some extent, of the principle of correlational research in identifying the library and academic factors that may be related to the acts of mutilation and theft of library materials. The Parten’s formula for size of respondents was utilized to determine the number of respondents from each school to be included in the study. The validation of the questionnaire was done with the use of the Kuder-Richardson equation for validity of instruments. The raw data obtained from the questionnaire were computerized and data processing was personally handled by an accredited statistician to ensure the correctness of the processed figures. The researcher however, personally encoded and tabulated the data manually for accuracy.


Findings

1. The library factors perceived to influence most of the incidence of library crimes of theft and mutilation are: library security, ease and availability of library materials, size of library collections and the aspect of photocopying machines.

2. The academic factors that could possibly cause library crimes of mutilation and theft, as perceived by students, are: frequency and bulk of assignments. Frequency of use of library, time constraints for submission of assignments and researches and rather strict teachers.


Conclusions

This study was able to test the existence of relationships between the library factors that could cause library crimes and the personal/economic variables. The students believe that certain preventive measures, stop-gap measures and long-term solutions can help minimize, to a negligible level, the incidence of library crimes. However, the perceived effectiveness of these measures and solutions vary significantly with respect to the students personal and economic characteristics.


Recommendations

The study recommends practically all the suggestions and recommendations cited as effective by students. In addition, the library authorities are encouraged to conduct periodic vigorous publicity campaigns that will inform and better orient students on the services they can avail of in the library and the proper use of the library. Likewise, the posting of a visible directory that indicates the “where” and “how” of library books and other materials is recommended. Warning signs and the list of penalties for library crimes should be posted in conspicuous places in and out of the library, with corresponding replacement costs of stolen or mutilated books and other materials. Teachers are requested to refrain from giving many assignments that need materials only found in the library. Moreover, a better time frame should be made on deadlines for the submission of such assignments. Furthermore, teachers are advised to orient and educate their students on the proper use of the library. The library authorities, with the support of the school administration, should be consistent and strict in implementing the policies and guidelines they had formulated.

Sunday, December 2, 1990

Performance Evaluation Method for Librarians in Selected Colleges and University Libraries in Metro Manila: A Survey

Researcher: HILARIA A. ELVERIO

Course: Master of Library Science

School: University of the Philippines, Philippines

Subject Area: Performance Evaluation-Academic Libraries-Metro Manila

Year of Graduation: 1990

Thursday, August 16, 1984

An Assessment of the Polytechnic University of the Philippines Collegiate Library System

Researcher: MONA LISA P. LEGUIAB

Course: Master of Arts in Education major in Library Science

School: University of the East, Philippines

Subject Area: Academic Libraries-Evaluation

Year of Graduation: 1984

Tuesday, November 6, 1979

A Survey of the Eighteen Seventh-Day Adventist Academy Libraries in the Philippines

Researcher: LUZ M. FADRI

Degree: Master of Arts in Library Science

School: University of Santo Tomas, Philippines

Subject Area: Academic Libraries

Year of Graduation: 1979

Monday, December 4, 1978

The Philippine Military Academy Library: A Survey

Researcher: CORAZON C. ESTAVILLO

Course: Master of Library Science

School: University of the Philippines, Quezon City

Subject Area: Academic Libraries

Year of Graduation: 1978

Monday, May 1, 1972

A Study of the Library Facilities of Government Colleges in Cebu City

Researcher: JULITA C. ASUBAR

Course: Master of Arts in Education Major in Library Science


School: Philippine Normal College


Subject Area: Academic Libraries


Year of Graduation: 1972

Wednesday, September 1, 1971

The College Freshmen and the Library

Researcher: TRINIDAD SEGOVIA


Course: Master of Arts in Library Science


School: University of San Agustin


Subject Area: Academic Libraries


Year of Graduation: 1971


Research Problem

The study aimed to determine the degree to which the college freshmen in the University of San Agustin were familiar with the college library resources, facilities and regulations, and the extent to which these freshmen patronize the college library.


Methodology

The subjects in this study were 543 college freshmen of the University, enrolled during the second semester of the school year 1967-1968 in six colleges. A five-page questionnaire-checklist consisting of two parts was used in gathering data.


Findings and Conclusions

The survey revealed the students’ lack of familiarity with the college library’s resources and facilities. Students’ knowledge about the library varied according to their field of specialization, with students enrolled in the Pharmacy-Medical Technology and Liberal Arts courses knowing most about the library while those in the Normal and Education courses knew the least. It was concluded that there is the need to instill among college freshmen the value and significance of the college library, to encourage them to avail themselves of its facilities, and to develop in them the library habit.

Source: Journal of Philippine Librarianship (4: 154-155) 1971

Tuesday, February 3, 1970

Education for Librarianship in the Philippines: Its History, Development and Status

Researcher: CONCORDIA SANCHEZ


Course: Doctor of Philosophy


School: Centro Escolar University, Manila


Subject Area: Academic Libraries, Librarianship-Philippines


Year of Graduation: 1966